The Ultimate Guide to Link Building – A Review
How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking – by Eric Ward & Garrett French
Rating: 5 stars (at time of publishing this post)
There is a good reason why Eric Ward is referred to as Link Moses. You only have to browse through this book to see that there is a wealth of information provided.
Chapter 7 (How to Conduct a Link Opportunity Analysis for Your Keyword Space) contained so many good ideas on how to find linking opportunities that I was happily “stuck” there for ages. In fact I made a list of all the ideas that I wanted to try just so that I could move on and take a look at the next chapter.
I first became interested in finding out more about Eric Ward after having read an interview in which he posed the question ‘ask yourself if you would still want that link if Google did not exist?’ Since then, my whole attitude towards backlinks has changed. And of course it is difficult to go past the endorsement from Matt Cutts from Google, at the top of Eric’s website
What Do You Get in this Book?
You have a choice of either a paperback version or a Kindle version.
It consists of 26 chapters and covers a vast range of strategies and ideas that emphasise creating link worthy content on your site or blog.
What Readers are Saying about the Ultimate Guide to Link Building
One reader describes this book as “the new Bible for SEO”. Other typical comments from readers include the following:
Pros
- Easy to understand
- Many really useful SEO tools suggested and sources provided.
- Fantastic sources of information about SEO
- Ingenious methods
- More of a manual than a book
- Best book on link building today
- To-the-point practical guidelines
- Great book for beginners and intermediates
- Well written
- Recommend to link building beginners
- Recommend to seasoned link builders
- Provides what works and what doesn’t, giving reasons for each
- Plenty of advanced techniques for the experienced
- Step-by-step instructions
Cons
A couple of readers gave the following feedback:
- Some aspects of link building missing
- There are sections that need more explanation
But, overall, most seem to agree with this feedback: the book is “hands down the best book that I have found on link building”. (Source )
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Verdict
I agree with the description of this being a manual. It’s a how-to manual providing excellent strategies.
One reader summed it up perfectly by referring to it as an “Excellent read for anyone trying to get traffic to their website”.
I think it is safe to say that this book is presented in a simple, non-complex style, devoid of fluff. The font styling for example is conservative. Instead, every sentence, every line, gets straight to the point of giving you snippet after snippet of advice.
A real smorgasbord of link building ideas that can generate massive traffic while improving your site’s ranking in the search engines.
CLICK HERE TO GET Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking (Ultimate Series)
This is my first time pay a quick visit at here and i am truly impressed to read everthing at one place.
Thanks for dropping by Bette.
Hi Glenys,
I would really like to to purchase the “Ultimate Guide to Link Building” book by Eric Ward and Garrett French in the kindle edition! I read on Amazon that it was copyrighted in March 2013. Do you know if the Authors update the book to keep up with ever changing times of Google’s Algorithm? – Since Google’s always hitting things and changing this and/or that, I want to make sure that I build links that will keep me up to date and not get penalized..
Thanks,
Michelle
Hi Michelle. I have not seen a newer version released of this book. However, Eric Ward has such a proven track record with respect to white-hat backlink approaches, that I find his advice still holds good. I still refer to it myself.
You tend to find that white-hat methods are more sustainable; it is the black-hat techniques that need constant updating because so many of them end up being targeted by various algorithm updates.
Eric Ward’s reputation, as an expert in his field, has persisted for many, many years.
The book does take some time to go through it because it is packed full of ideas but I find the best approach is to concentrate on a chapter at a time.