That’s right; if you want to become a successful seller on Amazon, all you need are some smart Amazon FBA tools. Helium 10 Cerebro is one such tool that you should invest in to gain a sustainable competitive edge. It is one of the many tools in the Helium 10 software suite. What makes it a must have for every Amazon sellers is its ability to research Amazon keywords. Now if you are wondering how does that help? Then read on to find out.
In today’s highly competitive business arena, it’s not easy to take the lead or stand out from the crowd and get noticed. Traditionally, business owners competing in the same market and looking for a bigger market share than their contemporaries would spend thousands of dollars in research; and months or years to develop a winning strategy. Today the dynamics for not just the way we sell have changed incredibly but also the way we compete.
Helium 10 Cerebro – What is it?
Cerebro is basically a reverse ASIN lookup tool. ASIN is the abbreviation of Amazon Standard Identification Number. It is a 10-character alphanumeric unique identifier that Amazon and its partners assign it for product identification within their catalog.
As Cerebro works as a reverse ASIN lookup tool, it helps you to input a product number and then receive all of the keywords that the product shows up for in Amazon searches. This information is vital for you as a seller because you can use it to evaluate your product ideas and search for profitable products on Amazon.
Top Benefits of Cerebro
Once you sign up with Helium 10 and download Cerebro, you can enjoy the following benefits:
- Unravel the competitor’s keyword strategy and then use it smartly to develop a better strategy helping you gain competitive advantage. It helps you learn about your competitor’s keywords and what they rank for which you can use to your advantage to optimize your listing and increase your conversion rate and thus, profits.
- It allows you to determine estimated sales that you need per keyword to rank in the top Amazon searches.
- You can get keywords for both sponsored and organic search results which you can further use to determine highly accurate keyword search volume.
Can it get better than this?
The fundamental of using Helium 10 Cerebro is to analyze competition with products similar to yours. So, what you do is enter the ASINs of the competitor products in Cerebro. It will then provide you with useful information like monthly search volume and long-tail keywords. Based on these valuable insights you can then create your own result-driven strategy and take measures confidently without a shot in the dark.
Helium 10 Cerebro – How to Use it?
To unlock the power of Cerebro to your business advantage, you will need to experiment a little. Some trial and testing shall help you out in making it work for your Amazon FBA business. For example, let’s suppose you’re planning to sell five products on Amazon. Now before to take the leap of faith and put them up on the store, it’s best to evaluate product ideas first. This is where Helium 10 Cerebro can be useful.
- Go to Amazon watchlist and then click on the product you want to evaluate first.
- Next, Helium 10 will show you the number of product reviews and its monthly turnover. Ideally the product should have a low number of reviews and high turnover per month. This shows that it is high in demand but competition is low.
- Now search for the product on Amazon and copy its ASIN number.
- In the ‘Product ASIN’ paste the copied ASIN and then click ‘Get Keywords’.
- This will display a detailed result page on your screen. It will show a keyword list that the product that you have selected ranks or is indexed for on Amazon. The rule of thumb is that the first 10 rankings are responsible for 95 percent of the total sales turnover. Therefore, you must focus on the top ten results.
Now let’s dig deeper to see how Cerebro advanced filters work and deliver results. You can add filters from the main menu to narrow your search results. You can set maximum and minimum values for factors such as Cerebro IQ score, search volume, word count, and organic rank.
Cerebro IQ score shows the potential of a specific keyword. So, the higher the score, the better it is. This is an excellent way to determine a keyword’s potential. For instance, if a keyword has 30 search queries monthly with 20,000 competing products, the Cerebro IQ score is likely to be very low. On the other hand, if there are 4000 search queries and only about 100 competing products, it will increase the IQ score significantly. Therefore, make your pick carefully.
In addition to this, Cerebro CPR 8-Day Giveaways is yet another feature that makes this tool a powerhouse. It provides valuable information regarding how many products you should give away when you’re launching a new product and that too within eight days to get ranked on the first page of the search results on Amazon. So, make sure to pay attention to this figure and use it to your business advantage. By tapping on this option, you can overcome the dilemma of spending too much capital to give away products and invest in organic search results.
All in all, I’d say it’s a great tool for both novice and experienced Amazon sellers to have in their arsenal. Don’t forget to check out the full Helium 10 review post. It can help you understand competition and their keyword ranking strategy better, which you can keep in consideration to devise a better strategy and take the lead. Sign up today to realize the amazing benefits of Cerebro.
